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Project DescribtionStrategic ContributionA great group of creators, including Asap Rocky, Willow Smith, Jil Sander, Mercedes-Benz by NIGO, Palm Angels, Rick Owens, Lulu Li, Donald Glover, Hiroshi Fujiwara, and Edward Enninful, showed their collections with Moncler and built their own "neighborhoods." Their space showed us how they lived their genius. Willow created a vibrant peaceful garden in her spaces to show her love for the outdoors. Rocky's space had an otherworldly mountain backdrop, retro sitting areas soaked in silver, and a sound system from his HOMEMADE line.- Talent & Curation Research
Research talent's defining creative moment and influential location & aligning
the unique creative milestones with
the project's vision for a cohesive narrative.
- Creative Direction & Content Strategy Research
Incorporated location-specific and creative insights into the content strategy,
ensuring the storytelling was authentic and aligned with the brand’s identity.