Benedicta Bibuku

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Reebok LTD

Project DescriptionStrategic ContributionStories of Movement, Reebok LTD's new film series, is changing the way stories are told. New Cavaliers is the first movie. Directed by French-Moroccan Otman Qrita. Through a personal look into Morocco's unique horse-riding culture, the film explores the pure beauty of movement.- Research & Insights
Conducted in-depth analysis of European subcultures to identify emerging trends.

- Talent Strategy & Curation
Identified and selected up-and-coming EU directors to shape the creative direction

- Content Strategy
Developed and executed the content strategy for Reebok LTD: Stories of Movement, focusing on brand alignment and storytelling